Beginner → Intermediate
Content Marketing
Plan useful content that attracts, educates and moves audiences towards action.
Programme overview
Learn the thinking. Build the work. Explain the result.
Build a research-led content strategy and integrated campaign plan.
Who it is for
- Content marketers
- Writers
- Social media professionals
- Business owners
Learning outcomes
- Build a research-led content strategy and integrated campaign plan.
- Use evidence to improve decisions
- Present work with professional clarity
Tools you will use
- Notion
- Canva
- Google Trends
- Search Console
Projects you will complete
- Content audit
- Editorial strategy
- Distribution plan
- Campaign report
Curriculum
A practical learning sequence.
Learning format
One standard. Two ways to learn.
Online
- Live instructor-led classes
- Assignments and project reviews
- Community support
- Resources where available
Physical — Lagos
- Face-to-face instruction
- Hands-on workshops
- Class collaboration
- Real-time feedback
Career direction
Connect the skills to your next move.
Instructor and mentor area
Learn with practical guidance.
Instructor profiles and programme-specific mentor details will be published when confirmed. Learning is designed around explanation, guided practice and useful feedback.
Upcoming cohort
November 26
Ask admissions to confirm this programme’s availability and current class format.
View CohortProgramme FAQs
Useful answers before you enrol.
Do I need previous experience?+
No previous experience is required. The programme begins with clear foundations.
How long is the programme?+
Every programme runs for 12 weeks. Admissions will confirm the class schedule and start date.
Is this available online and physically?+
Current options include online. Admissions will confirm availability.
What will I build?+
You will work on content audit, editorial strategy, distribution plan, campaign report.
Related programmes