Intermediate
Paid Advertising / Performance Ads
Plan, launch and improve conversion-focused advertising across paid digital channels.
Programme overview
Learn the thinking. Build the work. Explain the result.
Build a complete paid campaign plan with targeting, creative, budget and measurement decisions.
Who it is for
- Digital marketers
- Media buyers
- Founders
- Freelancers
Learning outcomes
- Build a complete paid campaign plan with targeting, creative, budget and measurement decisions.
- Use evidence to improve decisions
- Present work with professional clarity
Tools you will use
- Meta Ads
- Google Ads
- GA4
- Looker Studio
Projects you will complete
- Media plan
- Campaign build
- Creative testing plan
- Performance report
Curriculum
A practical learning sequence.
Learning format
One standard. Two ways to learn.
Online
- Live instructor-led classes
- Assignments and project reviews
- Community support
- Resources where available
Physical — Lagos
- Face-to-face instruction
- Hands-on workshops
- Class collaboration
- Real-time feedback
Career direction
Connect the skills to your next move.
Instructor and mentor area
Learn with practical guidance.
Instructor profiles and programme-specific mentor details will be published when confirmed. Learning is designed around explanation, guided practice and useful feedback.
Upcoming cohort
November 26
Ask admissions to confirm this programme’s availability and current class format.
View CohortProgramme FAQs
Useful answers before you enrol.
Do I need previous experience?+
This programme is designed for developing or experienced marketers. Admissions can help you assess fit.
How long is the programme?+
Every programme runs for 12 weeks. Admissions will confirm the class schedule and start date.
Is this available online and physically?+
Current options include online and physical learning in Lagos. Admissions will confirm availability.
What will I build?+
You will work on media plan, campaign build, creative testing plan, performance report.
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