Beginner → Intermediate → Advanced
Digital Marketing — Beginner to Advanced
Build a complete digital marketing skill set from fundamentals to advanced campaign strategy.
Programme overview
Learn the thinking. Build the work. Explain the result.
Plan, build, measure and present an integrated digital marketing campaign grounded in a clear business objective.
Who it is for
- Beginners building a complete foundation
- Career changers entering digital marketing
- Business owners leading their own growth
- Professionals broadening their marketing capability
Learning outcomes
- Plan, build, measure and present an integrated digital marketing campaign grounded in a clear business objective.
- Use evidence to improve decisions
- Present work with professional clarity
Tools you will use
- GA4
- Google Search Console
- Google Ads
- Meta Ads
- Mailchimp
- Canva
Projects you will complete
- Audience and market research brief
- Integrated campaign plan
- Content and channel plan
- Measurement and reporting presentation
Curriculum
A practical learning sequence.
Learning format
One standard. Two ways to learn.
Online
- Live instructor-led classes
- Assignments and project reviews
- Community support
- Resources where available
Physical — Lagos
- Face-to-face instruction
- Hands-on workshops
- Class collaboration
- Real-time feedback
Career direction
Connect the skills to your next move.
Instructor and mentor area
Learn with practical guidance.
Instructor profiles and programme-specific mentor details will be published when confirmed. Learning is designed around explanation, guided practice and useful feedback.
Upcoming cohort
November 26
Ask admissions to confirm this programme’s availability and current class format.
View CohortProgramme FAQs
Useful answers before you enrol.
Do I need previous experience?+
No previous experience is required. The programme begins with clear foundations.
How long is the programme?+
Every programme runs for 12 weeks. Admissions will confirm the class schedule and start date.
Is this available online and physically?+
Current options include online and physical learning in Lagos. Admissions will confirm availability.
What will I build?+
You will work on audience and market research brief, integrated campaign plan, content and channel plan, measurement and reporting presentation.
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