Professional Programme
Funnel Strategy & Conversion Optimisation
An advanced career-track programme built around managerial decision-making, commercial strategy and real business work.
Programme overview
Learn the thinking. Build the work. Explain the result.
Lead funnel strategy & conversion optimisation decisions with stronger strategy, measurement, budget judgement and cross-functional confidence.
Who it is for
- Growth marketers
- Product marketers
- E-commerce professionals
- Founders
Learning outcomes
- Lead funnel strategy & conversion optimisation decisions with stronger strategy, measurement, budget judgement and cross-functional confidence.
- Use evidence to improve decisions
- Present work with professional clarity
Tools you will use
- GA4
- Looker Studio
- CRM platforms
- Planning frameworks
Projects you will complete
- Business diagnosis
- Leadership-level campaign plan
- Budget and measurement framework
- Real business project presentation
Curriculum
A practical learning sequence.
Learning format
One standard. Two ways to learn.
Online
- Live instructor-led classes
- Assignments and project reviews
- Community support
- Resources where available
Physical — Lagos
- Face-to-face instruction
- Hands-on workshops
- Class collaboration
- Real-time feedback
Career direction
Connect the skills to your next move.
Instructor and mentor area
Learn with practical guidance.
Instructor profiles and programme-specific mentor details will be published when confirmed. Learning is designed around explanation, guided practice and useful feedback.
Upcoming cohort
November 26
Ask admissions to confirm this programme’s availability and current class format.
View CohortProgramme FAQs
Useful answers before you enrol.
Do I need previous experience?+
This programme is designed for developing or experienced marketers. Admissions can help you assess fit.
How long is the programme?+
Every programme runs for 12 weeks. Admissions will confirm the class schedule and start date.
Is this available online and physically?+
Current options include online and physical learning in Lagos. Admissions will confirm availability.
What will I build?+
You will work on business diagnosis, leadership-level campaign plan, budget and measurement framework, real business project presentation.
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