Intermediate
Marketing Analytics & Reporting
Turn campaign data into useful decisions, clear reports and stronger performance.
Programme overview
Learn the thinking. Build the work. Explain the result.
Create decision-ready dashboards and communicate actionable campaign insight.
Who it is for
- Marketers responsible for reporting
- Campaign managers
- Analysts
- Business owners
Learning outcomes
- Create decision-ready dashboards and communicate actionable campaign insight.
- Use evidence to improve decisions
- Present work with professional clarity
Tools you will use
- GA4
- Looker Studio
- Google Sheets
- Tag Manager concepts
Projects you will complete
- Measurement framework
- Campaign dashboard
- Performance analysis
- Stakeholder report
Curriculum
A practical learning sequence.
Learning format
One standard. Two ways to learn.
Online
- Live instructor-led classes
- Assignments and project reviews
- Community support
- Resources where available
Physical — Lagos
- Face-to-face instruction
- Hands-on workshops
- Class collaboration
- Real-time feedback
Career direction
Connect the skills to your next move.
Instructor and mentor area
Learn with practical guidance.
Instructor profiles and programme-specific mentor details will be published when confirmed. Learning is designed around explanation, guided practice and useful feedback.
Upcoming cohort
November 26
Ask admissions to confirm this programme’s availability and current class format.
View CohortProgramme FAQs
Useful answers before you enrol.
Do I need previous experience?+
This programme is designed for developing or experienced marketers. Admissions can help you assess fit.
How long is the programme?+
Every programme runs for 12 weeks. Admissions will confirm the class schedule and start date.
Is this available online and physically?+
Current options include online. Admissions will confirm availability.
What will I build?+
You will work on measurement framework, campaign dashboard, performance analysis, stakeholder report.
Related programmes